STRATEGIC MEDIA

At Brandmark Advertising, we put media first.

For most advertisers, the media budget is their largest expenditure so that’s where we start. We do the research, planning and negotiating to deliver a strategic, cost-effective media plan to each client that matches their individual goals and budget.

The media plan determines who your best prospects are, what types of media they consume and which of those media platforms are the most cost-efficient at reaching as many of your prospects as often as possible.

We do all of this while respecting your budget. With more than 20 years of media planning experience, we know how to produce efficient, results-driven media plans for a wide-range of clients.

Media is not an afterthought at Brandmark Advertising.

Media Research

Media research reveals what media your prospects are consuming whether it’s particular TV programs, radio stations, websites or social media platforms. It is the first step to find who your target audience is and what they are watching, listening to and reading.

Media Planning

The media planning process builds on media research. Once we determine which media outlets are the best matches for your prospects, a detailed plan is developed to target your customers that has clear objectives, start and end dates, and a definitive budget for approval.

Media Buying

Media buying is where we negotiate your buys, deliver all creative to the media, handle billing and reconciliation. Media negotiating is a specific skill we’ve honed by decades of experience with sellers across the media spectrum. A strong media negotiator will save you money and deliver more advertising impact for the dollar.

SMART CREATIVE

Our creative team starts with a plan; the media plan.

Media is the cornerstone that our smart creative is built upon. No creative team can produce smart creative without first understanding to whom they are speaking and how that message is being delivered. Our creative team produces smart creative by knowing your prospects, in advance, and how we will reach them.

By putting media first, there is no time or money wasted developing, for example, TV spots if the media plan calls for billboards, radio and online ads.

Each member of our creative team has decades of experience in their craft. There is literally nothing we can’t write, design, photograph, record, video or edit. No matter what you need produced, the Brandmark Advertising team can create it.

Copywriting

Our copywriters produce informative, persuasive and impactful copy. They develop the advertising concepts that speak to your target audience and compel them to take action. Their copy is the basis for your company’s creative voice. From a headline to a radio ad to a TV commercial to a catalog or website, our copywriters have the expertise to create the right message for you.

Graphic Design

Brandmark Advertising’s graphic designers are visual storytellers. Merging the copy with layout, typography, graphics and photography, they can create anything from a small banner ad to a full-sized billboard and everything in between. Our designers present the look that captivates your target audience and makes them want to learn more.

Web Design

Our creative team and web designers collaborate to create attractive and functional websites that highlight your company’s branding and fulfill your marketing goals. Whether creating landing pages, full websites or e-commerce sites, we deliver the web expertise you need to make the internet work for you.

SKILLED PRODUCTION

The final step is to produce and deliver the materials to implement your advertising campaign.

The Brandmark Advertising team has spent decades developing our network of printers, mail houses, direct mail list vendors, advertising specialty suppliers, audio engineers, post production facilities, stylists and artisans. Our expertise ensures a good value for the materials produced.

Thanks to these long-standing relationships, we can deliver the advertising materials you need at very cost-competitive pricing. On time and on budget is the motto we live by.

We can deliver the advertising materials that bring your marketing campaigns to life.